關於
｜Campaign｜
失戀，對女孩子來說是一件很痛苦的事。
有時候會覺得「嘿，我沒事了，一切都很好。」
但是又突然在夜裡崩潰大哭，邊哭邊想「我到底何時才會好呢?」
有很多人也會說：「時間，就是唯一一個方法讓你痊癒。」
在失戀過後，有很多情緒或心態不停在困擾著妳，例如是痛徹心扉、自信下降, 會質疑自己是否因為自己不好而被受拋棄、憤怒......有時候，也不懂得怎樣處理。有人會選擇逃避，有人會選擇發洩，有人會選擇沉澱自己，我也是過來人，因此我希望能夠尋找一些方法可幫助剛失戀的妳們，好讓妳們好過些，讓失戀的時間縮短。
精油，也是一個讓女生們可以暫時忘掉煩惱，讓自己心情變好的方法。
氣味有一個神奇的魔力，會直接通過神經傳到大腦，影響情緒與心情。
因此，精油就能幫助剛失戀的女生們，讓她們心情變得愉快與舒暢，也不會經常怨眉苦臉。
Break up is the most painful and unforgotten moment that girls have ever had.
After break-up, the girls fared worse when it came to emotional pain - depression, fear and anxiety.
It is difficult to face on the most sadness emotions in that period.
Besides, due to friends and my personal experience,
I would like to find a right way solving this problem and make them be better.
｜信息 Core Message｜
尋找最自然的自己
Be yourself. Be Natural!
｜廣告策略 Advertising Strategy｜
Get 18-24 years old ladies in Hong Kong who got hurt after break-up
To Use the essential oils of Young Living
By telling them Using the essentials oils have magic power to comfort your mind and body
Stage 1 - Raise Awareness
Print Ads (尋味）－Search the ex' s scent
Micro Film Trailer
Stage 2 - Provide Information
Campaign Website (從味戀過)
Facebook page
Instagram
Stage 3 - Call For Action
【從味戀過】－ 尋找最自然的自己
Micro Film on YouTube (3-4 mins)
Print Ads (失戀過後) － Recall the micro film
Stage 4 - Retention
Pop up Store - Let consumers to experience Young Living Essential Oils
Online Media